I'd like you to run a test.
It’s simple. It’s free. And it’s one of the most powerful tools in customer service.
Smile 😀
Not just with the people you know. Try it with strangers, customers, colleagues - someone who looks like they need a little lift.
Because smiles do more than look friendly. They create emotional connections. And that’s where customer loyalty begins.
The shortcut to connection
You know there’s plenty of research that shows how your mood can improve if you smile. But did you know that when you smile at someone, their brain automatically triggers a response - releasing dopamine, serotonin and endorphins? In other words:
YOUR smile makes YOU feel good and OTHERS feel good too
And if the others are your customers, they’re more likely to trust, recommend and invest in you.
Good customer service teams know this. Brilliant ones take it further.
The style of the smile
Take brilliant healthcare professionals. The best doctors and nurses don’t just treat symptoms - they treat people. They know that the right smile makes a difference.
Not gurning like an idiot or a tight-lipped, forced grin. But a warm, genuine smile, in the right way, at the right time, that can reassure an anxious patient in seconds. It shows care, builds trust and turns what could be a clinical, impersonal interaction into something deeply human.
The real trick isn’t to smile for the sake of it; it’s about knowing when to smile, how much to smile and making sure it’s genuine.
No one likes a fake smile.
Start by having something to smile about!
Think of ONE thing that makes you smile. Add a grin to your fabulous phizog. Then share it.
If you want to build a customer experience that people love, start with something simple. Start with a smile.
And today I am smiling as my new book See, Smile, Say Hello is now available for pre-order! 😃
You’ll be blown away with the packages I’ve created for you. Just click here, take a peep and grab your copy.
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