With rising costs, it’s no secret that businesses are feeling the pinch. And when prices go up, customers feel it too.
But while costs may be out of your control, your ability to delight customers is entirely within.
When a customer feels valued, they’re far more likely to accept price changes without a second thought.
The key is to deliver value beyond the price tag.
Value is about more than numbers; it’s about experience.
When customers feel thrilled by thoughtful touches, they see the added value of your service and aren’t just looking at the bill.
A memorable experience justifies the cost.
One way to do this is by creating what I like to call WeeWOWs – small but powerful moments that show customers they’re truly valued.
A quick, friendly follow-up.
A personalised thank-you note.
A small surprise upgrade they didn’t expect.
Remembering and using someone’s name.
These little moments of magic can turn a good service into a brilliant one and they don’t have to break the bank.
Find one way each day to ‘thrill’ a customer.
Make it your goal to create a WeeWOW – whether it’s through a warm check-in, an unexpected gesture or a tiny bit of extra effort.
Keeping your focus on these daily delights can help you create a service experience customers won’t forget – even if the costs are a bit higher.
Because when you thrill first, the bill feels a whole lot better.
Please share your WeeWOWS below.
Be Brilliant!
Michael
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