Still The Sage

Yesterday Gateshead’s brilliant music venue The Sage changed its name to... wait for it…The Glasshouse International Centre for Music.

Rolls off the tongue... not.

I’m a positive person, but this rattled me. Like when Marathon became Snickers. That was 32 years ago and I’m still not over it.

Do you think music lovers will say, ‘Hey do you fancy going to see The Gypsy Kings?’

‘Yeah. Where are they playing?’

‘The Glasshouse, International Centre for Music.’

It’ll just be The Sage. You can’t mess with the public. Or can you...?

Some brands changed their name and it worked brilliantly.

See if you can guess what these businesses changed to. Who were:

• BackRub?
• Blue Ribbon Sports?
• Tokyo Tsushin Kogyo?
• Brad’s Drink?

You could always look it up on BackRub (whoops) or just for fun have a guess. Leave your guesses and comments below.

Change can be brilliant and can make a positive difference. But when it doesn’t… can we just leave things as they are?

Now where are my Opal Fruits?

I’d love to know what you think about name changes, or any other kind of changes. Please leave your comments below.

Be Brilliant!